Alex Israel - Hollywood Reporter

Alex Israel in The Hollywood Reporter

In case you missed it, The The Hollywood Reporter Magazine featured Alex Israel– L.A.’s most sought-after artist. The artistic relationship with Hollywood via the Warner Bros. Design Studio began in late 2009, when Alex was still working toward his master’s degree at USC’s Roski School of Art and Design. The relationship with Alex is “a win-win,” allowing the Design Studio craftsmen to utilize their old-school trade skill set.

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Color and Light

Using color and light throughout an existing building or new construction is an impactful way to create texture and movement throughout the space.  Many new artists and designers are creating these site-specific color and light installations in retail, hospitality and outdoor spaces, injecting juxtaposition and changing the viewers’ perception of the area.

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Use of Bespoke Design

Bespoke refers to a product or service that is custom-made. For the past few years, it has been a predominant design movement that has garnered a wide array of attention in retail store and hospitality design. Environments are being designed using commonly found materials and recreating them into applications outside of their norm.

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